Services & commerce
E-commerce
Software for selling online at a volume where manual handling of orders and questions stops being viable.
Context
What this sector actually looks like
E-commerce operations break in predictable places: catalogue data that differs per channel, stock that is accurate on one platform and wrong on another, and a support inbox growing in direct proportion to sales.
Support is usually the first thing worth automating, because a large share of enquiries are answerable from data the business already holds — order status, stock, returns policy, delivery estimate.
Multi-channel inventory is the other recurring failure. Overselling costs a refund and a rating; undersell costs margin quietly.
The hard parts
Where it usually breaks
Problems worth naming before proposing anything to fix them.
Support volume
Repetitive enquiries answerable from existing records, handled one at a time.
Channel inventory
Stock counts drifting between marketplaces and your own store.
Catalogue management
The same product maintained separately per channel, with the differences uncontrolled.
Returns handling
A manual process that scales linearly with orders.
What we build for it
Where software earns its cost here
Support agent
Order status, stock, and policy questions answered from live data, escalating what it cannot resolve.
Inventory synchronisation
One authoritative stock figure pushed to every channel.
Catalogue pipeline
Product data maintained once and transformed per channel.
Returns automation
Return requests validated and routed without manual triage.
FAQ
Questions people actually ask
Do you work with Shopify and WooCommerce?
Yes, both, and marketplace APIs alongside them. Integration rather than replacement is usually the right call when the storefront is working.
Will an agent handle customers badly?
It handles what it has data for and escalates the rest with the conversation attached. The risk to design against is not rudeness, it is confident wrong answers — which is why responses are grounded in records and logged.
Can it work over WhatsApp?
Yes, and in Pakistan that is frequently the main channel rather than a secondary one.
Start here
Tell us what is slow, manual, or breaking.
Answer a few questions and get a written brief back — scope, proposed architecture, and what it would take to build.